How Noom Achieved Faster Hiring and 45% of Outreach Targeting Diverse Candidates

Introduction

Noom, a leading digital health technology company, faced evolving recruitment needs through two distinct phases of growth. Five years ago, during a period of rapid-scale hiring, they needed tools to efficiently source and engage high volumes of candidates while being thoughtful about diversity, equity, and inclusion (DEI). In recent years, as Noom moved to sustainable hiring in key expansion areas (such as healthcare), their focus shifted to establishing new candidate pools and nurturing relationships while continuing to prioritize DEI and opportunities for efficiency.

Leveraging Humanly’s AI-powered sourcing and engagement platform, Noom was able to adapt to both phases seamlessly. The results? Thousands of qualified applications each month, with record-high engagement rates and hires, and actionable diversity insights for building representative teams. 

The Problem 

Noom faced three distinct challenges as their hiring priorities evolved. 

1. Hypergrowth Recruitment 

At the height of its growth, Noom experienced an enormous hiring demand across multiple teams and leadership levels. Their talent acquisition team needed to scale outreach to high-quality candidates while prioritizing internal bandwidth effectively.

2. Prioritizing DEI Efforts

Noom also aimed to prioritize curating diverse and representative talent pipelines. Without proper reporting insights, it was challenging to implement an inclusive and tailored hiring approach.

3. Nurturing Passive Candidates

As Noom’s candidate database expanded, their hiring needs shifted to engaging and nurturing passive candidates in new industries, such as healthcare. However, they lacked the tools needed to build strong, targeted relationships with these candidates.

The Solution 

Humanly offered a seamless, scalable, and insight-rich platform customized to address Noom’s unique recruitment challenges. 

Supporting Hypergrowth and Beyond 

Humanly’s AI has been instrumental in adapting to the company’s evolving hiring needs—supporting both high-volume recruitment and a more focused approach during calmer hiring periods.

• Efficient Sourcing: Humanly integrated directly with Noom’s ATS for streamlined candidate management, processing thousands of qualified applications per month. 
• High Engagement: Automated outreach campaigns, including personalized emails sent on behalf of leaders, delivered a median candidate reply time of just two days. 
• Scalable Tools: Humanly adapted to Noom’s hiring needs by enabling custom searches across their CRM, leveraging warm talent pools, such as past applicants and silver medalists, to maximize efficiency and long-term engagement.

Driving Diversity and Inclusion 

Humanly served as a key partner in supporting Noom’s diversity and inclusion goals, providing granular insights through regular reports. 

• Representation Metrics: Up to 45% of outreach efforts using Humanly’s AI targeted underrepresented groups (URGs) and gender diversity, enabling Noom to make data-informed hiring decisions. 
• Actionable Reporting: Alex Lang, Head of Talent Acquisition, commented, “As we consider opportunities for our Talent team to impact DEI and representation at Noom, the URG and gender data points are very helpful. In addition to our outreach and pipelining stages, these data points help us gauge opportunities for improvement in later stage interview rounds, too.” 
• Hiring Manager Collaboration: Lang further highlighted, “We bring these data points to our hiring managers, too. For example, in a recent hiring sync, I leveraged Humanly’s data from an active outreach campaign to share insight into our progress and confirm we were reaching out to a representative group of candidates.” 

Empowering Talent Teams 

Humanly’s ease of use and integrated features ensured that Noom’s team could focus on strategy and impact, rather than administrative complexities. 

• User-Friendly Interface: Onboarding to Humanly’s platform took less than 24 hours, allowing Noom’s talent team to hit the ground running. 
• Effortless Outreach: Humanly’s AI achieved a remarkable 99% email hit rate for candidate sourcing, simplifying the process of contacting top talent. 
• Benchmarking Insights: Noom received regular performance reports comparing their results to Humanly customer benchmarks. This provided clarity on metrics like days-to-candidate-response and representation within pipelines. 

Results 

With Humanly’s platform and support, Noom achieved outstanding results that elevated their recruitment strategy across all fronts. 

• Impressive Candidate Engagement: A median candidate reply time of 2 days reflects the effectiveness of Humanly’s AI outreach tools. 
• Efficient Screening: Noom reviewed thousands of applications per month using bulk filters like location to filter out underqualified candidates, saving time over traditional ATS methods.
• Actionable Diversity Metrics: Targeted representation efforts led to 45% of outreach addressing underrepresented groups and gender diversity. 
• Smarter Decision-Making: Representation data equipped Noom with the insights to refine strategies for inclusive hiring and stronger candidate engagement. 

Conclusion 

Humanly’s recruiting platform has proven to be an essential partner for Noom through multiple growth phases, adapting seamlessly to their evolving hiring needs. By delivering powerful sourcing capabilities, actionable diversity and inclusion insights, and easy-to-use tools, Humanly has enabled Noom to optimize their recruitment strategy in ways that directly support their long-term goals. 

Moving forward, Noom will continue to harness Humanly’s advanced reporting and engagement features to nurture their candidate relationships and expand their mission of building representative, high-performing teams. 

Are you ready to transform your recruitment strategy with Humanly? Book a demo today and discover how we can help your organization hire smarter, faster, and more inclusively.